The Analytics reports provide you with insights into your viewers, their useage and behaviours.
The overview tab provides you with insights about your target audience.
Reports in the Overview tab:
The summary report describes by date an overview of views and renders.
Renders – Total number of video generating requests
Unique Device Views – The different number of distinct devices/browsers used to view the video
Number of Videos Viewed - Total number of unique video views
Views – Total number of times the video was watched
Views by Devices
This pie chart represents views by devices and browsers.
Views by Location
The map indicates the viewers'geographical location
Views per hours
Indicates when the view occurred according to the day of the week and hour of the day
The Behavior tab reports are a subset of Analytics that focuses on the viewer's interaction or engagement at each touchpoint - landing page and video Player.
Reports in the Behavior tab:
Total number of clicks on the Call To Action buttons (categorized by each one of the defined buttons)
This graph indicates the engagement of users with the video. Each bar represents how many people viewed the video at each point (for example 5 people watched the video 100% of the way until the end)
Watch this video for a detailed explanation of the Analytics Reports: