The Raw-Data report contains two sheets: Overview and CTA report.


On the Overview sheet you will find a table with data regarding the views.

Each line represents the number of times a certain personalized video was viewed on a specific day, specific hour by a specific device from a specific location.


Here is an example table:


Things you can learn from it :

  1. Number of unique video views by day - summarize the number of the unique rows of 'Hash ID' column. In the example above there are 3 unique views on Feb, 8th.
  2. Number of total views by day - summarize the number on 'Number of views' column. In the example above there are 6 total views on Feb, 8th.
  3. Views by devices . In the example above the views were made 4 times from an OSX device and once from an iOS device, using the Chrome browser once, the Firefox once and Safari in the remaining 3 times.
  4. Views by hour of the day (GMT time)- In the example above the views were made at 9 am , 14 pm , 15 pm and 16 pm.
  5. Views by location - In the example above the views were made from Madrid, Spain and one from Maidstone, England


On the CTA report sheet you will find a table with data regarding the  interactions with the call to action buttons.

Each line represent unique click on a button.


Using this table you can learn about the behavior of each one of the clients.


You can see that:

  1. 'Button 1' was uniquely clicked once, 'Button 2' was uniquely clicked 3 times and 'Button 3' was uniquely clicked once.
  2. Viewer of the video ends with 4a5 clicked on 'Button 1' twice and once on the two other buttons.
  3. Viewer of the video ends with 2b5 clicked on 'Button 2' once.
  4. Viewer of the video ends with b6f clicked on 'Button 2' twice.


The attached document is the Raw-Data report for the examples above as it been downloaded from the Analytics dashboard.