Set up your brand so Lucas generates videos that match your visual identity — colors, logo, fonts, tone, and style.
Location: Branding
How It Works
Lucas can automatically extract your brand assets from multiple sources:
| Source | What It Extracts |
|---|---|
| Website URL | Logo, colors, fonts, tone of voice, visual style |
| Brand guidelines (PDF/DOCX) | Logo, colors, fonts, tone, visual rules |
| Images | Visual style, color palette |
| Videos | Motion style, transitions, effects |
You can combine multiple sources. When adding new sources, choose whether to override existing settings or add to them.
What Gets Extracted
| Element | Description |
|---|---|
| Logo | Different versions identified; white/transparent prioritized for video |
| Colors | Up to 8 colors with hierarchy (primary, secondary, accent, extended) |
| Font | Main font detected or approximated |
| Tone of voice | Writing style inferred (e.g., professional, playful) |
| Visual style | Branding rules like spacing, all caps, disclaimers |
| Video behavior | Motion, transitions, effects from sample videos |
Extraction completes in under 60 seconds.
Adding Brand Sources
- Go to Branding
- Upload or link your sources (website, documents, images, videos)
- System extracts brand attributes automatically
- Review and adjust if needed
- Save
You can add more sources later and choose whether new information overrides or supplements existing settings.
Using Your Brand in Videos
When Lucas generates AI images or videos, it follows your brand's visual style — colors, illustration approach, and aesthetic.
Upload reference images (JPG, WebP, PNG) that represent your desired visual style. Lucas uses these when generating new visuals.
| Reference Type | Example |
|---|---|
| 2D flat illustrations | Icons, infographics, cartoon-style |
| 3D rendered look | Product renders, realistic scenes |
| Photography style | Stock photo aesthetic, lighting mood |
| Brand graphics | Existing marketing materials |
Default Brand
You can set a brand as default. New workspaces will use this brand automatically.
If no default is set, new workspaces start with no brand applied.
Common Questions
Q: Can I update an existing brand with new sources? A: Yes. Add sources anytime and choose whether to override or supplement existing settings.
Q: What file formats are supported for reference images? A: JPG, WebP, and PNG.
Q: How long does extraction take? A: Under 60 seconds.
Q: Can Lucas import 3D model files? A: No. Lucas works from image and video references, not 3D geometry files.