Lucas is an AI video creation platform built for enterprise business users — it generates studio-quality video without requiring design skills, video editing experience, or specialist tools.
How Lucas Is Different
Most AI video tools make you choose between speed and quality. Generic tools are fast but produce off-brand output. Professional tools like After Effects deliver quality but require specialist skill. Lucas eliminates that trade-off.
The platform is built on three proprietary layers that no competing platform combines:
| Layer | What It Is | What It Does |
|---|---|---|
| Lucas | AI video creation agent | Translates your intent — a prompt, a document, a script — into a structured video |
| Strata | Proprietary AI composition model | Generates video in editable layers, not baked pixels |
| Rendering Engine | Idomoo's production engine | Renders personalized video at 100× real-time speed |
The Four Stages of Video Production
Lucas handles the full video lifecycle — from brief to delivery.
Stage 1: Creative Development
Generic AI tools hallucinate facts and drift from brand voice. Lucas prevents both:
- Built-in RAG — Scripts are generated from your approved Knowledge Base, not the open internet.
- Brand DNA — Lucas ingests your style guides and past campaigns to learn your voice, tone, and visual language.
Stage 2: Asset Creation
Lucas integrates generative AI models into a single platform — no license juggling, no switching between tools. It surfaces the most relevant approved assets for your project automatically.
Asset sources available in Lucas:
| Source | Description |
|---|---|
| Approved corporate assets | Integrated with your existing secure media libraries |
| Getty Images & stock | Native integration for professional gaps |
| AI-generated on-brand assets | Generated using your Brand DNA as the reference |
Stage 3: Composition
This is where most platforms fall short. Diffusion-based video models bake text into pixels — meaning a typo requires regenerating the entire shot, and advanced motion graphics are unreliable.
Lucas uses Strata, which generates video in layers:
| Layer | What It Contains |
|---|---|
| Text layer | Headlines, CTAs, body copy — editable after generation |
| Graphics layer | Motion graphics and visual elements |
| Media layer | Video and image assets |
| Background layer | Scene backgrounds |
Because layers stay separate, you can fix copy, update a CTA, or swap a background without regenerating the video. Strata also supports After Effects–level motion quality: smooth motion blur, 3D depth and perspective, cinematic transitions.
Stage 4: Scale and Personalize
- Deep personalization — Real-time rendering adapts story flow and visuals per recipient, not just text swaps.
- One-click translation — Localize to 30+ languages with voice and text included.
- Agent integration — Connect Lucas to your AI workflows via MCP so agents can generate video automatically.
What Lucas Accepts as Input
Lucas does not require a script to get started. It adapts to your starting point:
| Input Type | Example |
|---|---|
| Prompt | A plain text brief describing the video goal |
| Script | A completed narration script |
| URL | A product page, article, or landing page |
| PDF / document | A deck, policy document, or product sheet |
| Screenshots | Static screens that Lucas auto-scripts and annotates |
Who Lucas Is Built For
Lucas serves three user types on the same platform — no separate tools required:
| User Type | How They Work in Lucas |
|---|---|
| Quick-result user | Prompt or document in → on-brand video out. Zero skills required. |
| Guided user | Structured workflows for scripting, style selection, and asset review. |
| Expert user | Full compositing control. Access to the raw generative engine, not just a template interface. |
Use Cases
Lucas is designed to cover the full range of enterprise video needs on one platform:
| Department | Use Case |
|---|---|
| Marketing & Brand | Campaign storytelling |
| Sales Enablement | Personalized proposals |
| Customer Support | Dynamic resolution videos |
| L&D & Training | Instructional content |
| Internal Comms | Executive updates |
| Product | Technical walkthroughs |
Common Questions
Q: Do I need to write a script before using Lucas? A: No. Lucas accepts prompts, documents, URLs, and screenshots as starting points. It generates and structures the script for you.
Q: Can I edit the video after it's generated? A: Yes. Because Lucas generates video in layers, you can update text, swap assets, or change the background without regenerating the full video.
Q: How does Lucas stay on-brand? A: Lucas uses Brand DNA — a structured representation of your brand identity built from your style guides and past campaigns. Every generated video is checked against it.
Q: Can Lucas generate videos at scale for different recipients? A: Yes. The rendering engine supports 1:1 personalization at scale — story flow and visuals adapt per recipient, not just text fields.
Q: What languages does Lucas support for translation? A: One-click translation is available in 30+ languages, including voice.
Learn More
- Brand DNA — How Lucas learns and applies your brand identity
- Knowledge Base — What to upload and how it powers script accuracy
- Lucas Credits — How rendering minutes and AI feature credits work
- MCP Integration — Connecting Lucas to external AI agents and workflows