Setting up a video factory can be as easy as producing videos. It can vary depending on the creative approach chosen, as well as on the level of complexity of the logic to be implemented.

Here are the main phases in the process of Setting up a new Video Factory and maintaining it live and successful:

  1. Discovery Session
  2. Video Creative 
  3. Video Production
  4. Data integration
  5. Distribution channels 
  6. Technical Setup 
  7. Testing 
  8. Go Live
  9. Videos generation & hosting
  10. Improvement

The diagram below depicts the process and the different deliverables that take an important role in the making of a Video Factory.

Each of these phases can be further broken down into activities and each deliverable has clear best-practices for creating an effective Personalized Video.

  1. Best practices for Video
  2. Best practices for Delivery