Adding tags to your storyboards can help you to better understand the campaign you’re running, it allows you to pinpoint the audience or segment that engages readily with your content, and those groups who may need more attention.

Storyboard tags provide you with more in-depth analytics, without saving any personalized private information. The idea is to set the tags and then, using the analytics dashboard, filter reports by one or more of them.

Storyboard Tags Types

  1. Project tag - add a tag that will be recorded for every video that is created from the storyboard.

  2. Simple tag -  Enter only parameter name - values of this parameter will be saved as they used to create the video.

  3. Categorized tag -  Enter parameter name and add rule - values of this parameter will be saved with this tag, if rule/s is met.

Global tag 

Simple tag

Categorized tag

You can create as many Tags for the same parameters as you like, however there can only be one rule per Tag label. 

Later, on the analytics dashboard, filtering by one or more tags is available.

Possible operators:


Number of possibles values  per operator


At least 1 value, if more separated with ;



Is not




Less than


Less than or Equal to


Greater than


Greater than or Equal to


Equals to


Additional option for “in” operator only:

Mark all values that are not on the “in” list, with different Tag. So all values that are not in the explicit list will get another tag.

For example, user ask to:

  1. Tag all videos with values “Lisbon” or “Porto” for “City” as “Cities in Portugal“.

  2. Tag all videos with values of “City” that are different from “Lisbon” and “Porto” with the tag “General city”.

Mark all values that are not on the list can be used only once to a specific parameter. So if you want to tag “Cities in Spain” as well, you can add another “in” rule, and the “Mark all …” option will not be available.