Adding tags to your storyboards can help you to better understand the campaign you're running. You tag the generated videos with a set of rules in your storyboard, then see the results in Idomoo's Analytics. It allows you to pinpoint the audience or segment that engages readily with your content, and those groups who may need more attention.
For example, if you believe that your younger audience will react differently to your video than your older audience, you can set a tagging rule stating that ages above 25 should be tagged as "mature", while 25 and below should be tagged as "young". When you generate your videos you also send the age values as part of the data. Finally, in Idomoo analytics, you filter for "mature" or "young" to see the differences.
Here's an example of how the tags drop-down menu might appear in Idomoo's analytics:
Storyboard tags help aggregate your results into segments. They should not be used to hold information about a single individual. For that you can use a video file name as is explained here.
Find the Storyboard Tags panel in the storyboard 3-dot menu.
Storyboard Tags Types
There are 3 ways to tag videos. Here's a short explanation about each:
- Project tag - add a tag that is recorded for every video that is created from this storyboard. If you have several storyboards, this can help bundle results together.
- Simple tag - Enter only a parameter name and values of this parameter are saved for each video. This is a great way to bundle together things such as products. For example, in a car video you can pass on the car model. It is not a good idea to pass on a value of "yes" or "no", for example, as that has little meaning. You should use categorized tags for that.
Simple tags should not be used to pass on any information that is specific for a single customer such as someones email address or their unique customer ID.
- Categorized tag - Enter parameter name and add rules - values of this parameter are saved with this tag, if the rules are met. Use this to set tags for ranges of values or to convert simple values like "yes" and "no" to meaningful data.
Global tags are easy to set up. Simply give the tag a label and don't change anything else. Here's an example:
Simple tags use the "As Is" option in the last drop-down menu. You also need to choose which parameter's values you'd like to keep "as is". \You don't have to set anything else.
Very important to remember that values that have no meaning such as "yes" or "no" should not be used as tags. It will be difficult to make sense of your tags if that's the case. Also, no personal data should be used as tags. Only aggregate data.
Use categorized tags to categorize parameter values as tags. For example, if the value of the "airmiles" parameter is less than 50,000, tag as "low milage".
You can create as many tags for the same parameters as you like, however there can only be one rule per tag label.
Here's another example: let's say you have a parameter called "registered" and it can have a value of "y" or "n". You can create this rule: if the value of "registered" is "y" tag as "registered". Another rules can be: if the value of "registered" is not "y" tag as "unregistered". You can then filter your analytics for registered and unregistered users with ease.
You can even filter by more than one tag in the analytics dashboard. Also, all tags are recorded in any analytics reports you might have.
The possible categorized tags operators are:
|Operator||Number of possibles values per operator|
|In||At least 1 value, if more separated with ;|
|Less than or Equal to||1|
|Greater than or Equal to||1|
Additional option for "in" operator only:
Mark all values that are not on the "in" list, with different Tag. So all values that are not in the explicit list will get another tag.
For example, user asks to:
- Tag all videos with values "Lisbon" or "Porto" for "City" as "Cities in Portugal".
- Tag all videos with values of "City" that are different from "Lisbon" and "Porto" with the tag "General city".
Mark all values that are not on the list can be used only once to a specific parameter. So if you want to tag "Cities in Spain" as well, you can add another "in" rule, and the "Mark all…" option will not be available.