Quick Numbers
Along the right side of the Overview tab are a series of visuals consisting of a single metric as plain text. These are specifically for users who only need high-level calculations and want to copy and paste the information.
From top to bottom, the metrics are:
| Videos Requested | The number of unique requests for video generation. This can be a single API call or a line in a data file. Only requests that pass validations and can be generated are counted. |
| Credits Used | The number of credits used. A credit equals 30 seconds of rendered video. |
| Total Page Visits | The total number of landing page visits reported by Idomoo’s video player. A landing page visit is recorded each time the player is loaded. |
| Unique Page Visits | The number of unique landing page URLs visited as reported by Idomoo’s video player. For this calculation, landing page URLs include the full video link and all other URL parameters. |
| Total Views | The total number of browsing sessions where at least one progress event was recorded. Idomoo’s media player reports progress in increments of 10%, starting with 0% when playback begins. A browsing session is a period of continuous interaction with a media asset or related content as reported by Idomoo’s video player. Sessions expire after five minutes of inactivity; for example, if a user is watching a video, pauses it, and switches to a new tab for 3 minutes before returning, it is still one session. If the user pauses their video and comes back the next day to continue watching, subsequent activity is grouped into a new session. A session may also break if the IP address of the device showing the video changes. For instance, if you are walking and moving from one cell tower to another while watching a video, each new cell tower results in a different IP address and a new session. |
| Unique Views | The number of unique video files with at least one progress event. Note: The number of unique views reported in the right-hand ribbon and the number reported per day/week/month may not match. This is because unique views are calculated for the specific time range selected; for example, if you watch the same video two days in a row, that is one unique view over the two-day period but also one unique view per day. |
| Unique Completion Rate | The percentage of unique videos where users viewed 80% or more of the video file. Idomoo uses 80% as an indicator of video completion, as the core message of most videos is presented by this point, and many viewers leave the video to take the next step (register, buy now, etc.) before reaching 90%. Relatively few viewers reach 100%, which means they watch the absolute end of the video (black screen, no content remaining). |
| Total Completion Rate | The percentage of total videos where users viewed 80% or more of the video file. |
| Average Progress | The average percentage of a video viewed by users, calculated by averaging all progress events for the selected period. |
Charts and Graphs
Listed in order from top left to bottom right.
Videos Requested
Displays the number of unique requests for video generation. The y-axis shows the number of requests, and the x-axis is the date they were requested on.
Videos Requested by Storyboard
Displays the number of unique requests for video generation on the x-axis according to the Storyboard ID for the requests on the y-axis. Storyboards are displayed in descending order by the total number of requests.
Landing Page Visits
Displays the total number of landing page visits (Total Visits) and the number of unique URLs visited (Unique Visits) on the y-axis according to the date of the visit on the x-axis.
Landing Page Visits by Storyboard
Displays the total number of landing page visits (Total Visits) and the number of unique URLs visited (Unique Visits) on the x-axis according to the Storyboard ID for videos loaded during those visits on the y-axis. Storyboards are displayed in descending order by Total Visits.
Video Views
Displays the total number of video sessions (Total Views) and the number of unique video files (Unique Views) with at least one progress event on the y-axis according to the date the session started (View Date) on the x-axis.
Video Views by Storyboard
Displays the total number of video sessions (Total Views) and the number of unique video files (Unique Views) with at least one progress event on the x-axis according to the Storyboard ID on the y-axis. Storyboards are displayed in descending order by Total Views.
View Progress
Displays the total number of video sessions (Total Views) and the number of unique video files (Unique Views) on the y-axis grouped by progress value on the x-axis. Peaks in this chart may indicate areas of increased viewer interest, while valleys may indicate areas of decreased interest.
Note that interactive events that skip the viewer forward or backward may create peaks and valleys as a result of nonlinear progression through those videos.
Sessions by Device, OS, and Browser
Displays the number of video sessions as a pie chart broken down by Device Category, Operating System, and Browser. Device Category is the default view. Users can drill down to Operating System and Web Browser data in two ways.
Clicking the downward-facing arrow in the top-right shows the full pie view of Operating System or Web Browser, depending on the user’s selections. Clicking a segment of the pie chart allows users to drill down to a subset of the data, such as a breakdown of each identifiable Operating System where Device Category is Desktop.
